From an opinion piece by New York Times columnist David Brooks, something that plays into the generational marketing gap between Boomers, Gen X and Millennials.
Then along came humanistic psychology, led by people like Carl Rogers, who was the most influential psychologist of the 20th century. Rogers followed the same basic line. Human nature is intrinsically good. People need to love themselves more. They need to remove external restraints on their glorious selves. “Man’s behavior is exquisitely rational,” Rogers wrote, “moving with subtle and ordered complexity toward the goal his organism is endeavoring to achieve.”
Humanistic psychology led to the self-esteem movement and much else, reshaping the atmosphere in schools, human-resources departments and across American society.
In short, American popular culture pivoted. Once the dominant view was that the self is to be distrusted but external institutions are to be trusted. Then the dominant view was that the self is to be trusted and external constraints are to be distrusted.
This more positive view of human nature produced some very good social benefits. For centuries people in certain groups in society had been taught to think too poorly of themselves. Many feminists and civil rights activists seized on these messages to help formerly oppressed groups to believe in themselves, to raise their sights and aspirations.
But I would say that we have overshot the mark. We now live in a world in which commencement speakers tell students to trust themselves, listen to themselves, follow their passions, to glorify the Golden Figure inside. We now live in a culture of the Big Me, a culture of meritocracy where we promote ourselves and a social media culture where we broadcast highlight reels of our lives. What’s lost is the more balanced view, that we are splendidly endowed but also broken.