Facebook Instant Articles, a feature presenting the full content of news stories for mobile users, launched officially on May 12, 2015. Launch partners included Woven Digital, BuzzFeed, the New York Times, National Geographic, The Atlantic’, NBC News, The Guardian, BBC News, Bild, and Spiegel Online. In late March 2016, Facebook announced that native ads and video ads would soon be allowed in Instant Articles. The following month, Facebook enabled Medium and other publishing tools.
Below is the Facebook Instant Articles launch announcement from May 2015.
Introducing Instant Articles, a new tool for publishers to create fast, interactive articles on Facebook.
Posted by Facebook Media on Tuesday, May 12, 2015
Introducing Instant Articles
May 12, 2015
By Michael Reckhow, Product ManagerToday we’re excited to introduce Instant Articles, a new product for publishers to create fast, interactive articles on Facebook.
As more people get their news on mobile devices, we want to make the experience faster and richer on Facebook. People share a lot of articles on Facebook, particularly on our mobile app. To date, however, these stories take an average of eight seconds to load, by far the slowest single content type on Facebook. Instant Articles makes the reading experience as much as ten times faster than standard mobile web articles.
Along with a faster experience, Instant Articles introduces a suite of interactive features that allow publishers to bring their stories to life in new ways. Zoom in and explore high-resolution photos by tilting your phone. Watch auto-play videos come alive as you scroll through stories. Explore interactive maps, listen to audio captions, and even like and comment on individual parts of an article in-line.
We designed Instant Articles to give publishers control over their stories, brand experience and monetization opportunities. Publishers can sell ads in their articles and keep the revenue, or they can choose to use Facebook’s Audience Network to monetize unsold inventory. Publishers will also have the ability to track data and traffic through comScore and other analytics tools.
“Fundamentally, this is a tool that enables publishers to provide a better experience for their readers on Facebook” said Facebook Chief Product Officer Chris Cox. “Instant Articles lets them deliver fast, interactive articles while maintaining control of their content and business models.”
Facebook is working with nine launch partners for Instant Articles: The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild.
Mark Thompson, President and CEO, The New York Times Company said, “The New York Times already has a significant and growing audience on Facebook. We’re participating in Instant Articles to explore ways of growing the number of Times users on Facebook, improving their experience of our journalism and deepening their engagement. We have a long tradition of meeting readers where they are and that means being available not just on our own sites, but on the social platforms frequented by many current and potential Times users.”
“It is great to see Facebook trialing new ways for quality journalism to flourish on mobile,” said Tony Danker, International Director, Guardian News & Media. “The Guardian is keen to test how the new platform can provide an even more engaging experience for our readers. It is then vital that, over time, Instant Articles delivers recurring benefit for publishers, whose continued investment in original content underpins its success.”
Instant Articles is launching on Facebook for iPhone with a special set of stories published by The New York Times, BuzzFeed, National Geographic, NBC and The Atlantic. We will continue developing Instant Articles with our partners over the coming months and will listen to feedback from readers to help us improve the experience. For further information about Instant Articles, visit http://instantarticles.fb.com.
Full version: https://media.fb.com/2015/05/12/instantarticles/
Related:
Facebook’s experiment to publish news articles has gotten awfully quiet — three weeks after everyone was freaking out about it
http://www.businessinsider.com/facebook-instant-articles-update-2015-6
Facebook is publishing Instant Articles again after a long break, will ramp up frequency soon
http://thenextweb.com/media/2015/06/09/facebook-is-publishing-instant-articles-again-after-a-long-break-will-ramp-up-frequency-soon/
Here Are The Ad Types Facebook’s Instant Articles Will Allow
http://blogs.wsj.com/cmo/2015/05/13/what-ads-will-look-like-in-facebooks-instant-articles/
Facebook’s Instant Articles Do Speed Up Mobile Content
http://blogs.wsj.com/cmo/2015/05/28/facebooks-instant-articles-do-speed-up-mobile-content/
The Mixed Early Impact Publishers are Seeing from Facebook Instant Articles
http://digiday.com/platforms/publishers-report-almost-doubling-organic-reach-facebook-instant-articles/