From the report’s summary: “Elite Daily, the voice of Generation Y, and Millennial Branding, a Generation Y research and consulting firm, today announced the results of a new study entitled, ‘The Millennial Consumer’. Unlike prior generations, millennials rely mostly on blogs (33% selected them as their top media source) before they make a purchase. Fewer than 3% of millennials rank TV news, magazines and books (traditional media sources) as influencing their purchases and only 1% said that a compelling advertisement would make them trust a brand more…
“Millennials don’t trust traditional media and advertising and are looking for the opinions from their friends (37%), parents (36%) and online experts (17%) before making a purchase.”
Full version here: http://millennialbranding.com/2015/millennial-consumer-study/