Share: Millennial Consumer Study Finds Blogs Dominate Influence; Legacy Media Dead

By | January 16, 2016

From the report’s summary: “Elite Daily, the voice of Generation Y, and Millennial Branding, a Generation Y research and consulting firm, today announced the results of a new study entitled, ‘The Millennial Consumer’. Unlike prior generations, millennials rely mostly on blogs (33% selected them as their top media source) before they make a purchase. Fewer than 3% of millennials rank TV news, magazines and books (traditional media sources) as influencing their purchases and only 1% said that a compelling advertisement would make them trust a brand more…

“Millennials don’t trust traditional media and advertising and are looking for the opinions from their  friends (37%), parents (36%) and online experts (17%) before making a purchase.”

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