Targeting Audiences, Targeting Priorities
A Four-Part Checklist for Creating Successful Web Designs By Matthew Stanton, Metromemetics LLC (first posted 10/12/2002; revised 09/28/2003) Designers tend to label their target audiences by each mediums’ method of delivery. Newspapers and magazines have readers, radio has listeners, television has viewers – all passive activities. The World Wide Web differs in that its audience… Read More »