Share: Mobile Fastest Growing Tech, But Word-Of-Mouth Influencers Still Strongest

By | July 11, 2016

Human nature confirmed. More on importance of mobile tech in news dissemination.

Despite huge growth in the use of social networks, 85 percent of US adults still prefer to share news by word of mouth rather than digitally, according to Pew. That’s not surprising if the news comes from a traditional medium, such as newspapers or TV, but even consumers who primarily got their news online were nearly three times more likely to share the news verbally than to post on social media, according to the report.

More than seven-in-ten U.S. adults follow national and local news somewhat or very closely – 65% follow international news with the same regularity. Fully 81% of Americans get at least some of this news through websites, apps or social networking sites. And, this digital news intake is increasingly mobile. Among those who get news both on desktop computers and mobile devices, more than half prefer mobile.