Key trends: Cable TV news up 8%, network TV flat, local TV down 2% to 5%, newpapers down 7%.
Eight years after the Great Recession sent the U.S. newspaper industry into a tailspin, the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.
In 2015, the newspaper sector had perhaps the worst year since the recession and its immediate aftermath. Average weekday newspaper circulation, print and digital combined, fell another 7% in 2015, the greatest decline since 2010. Also, digital advertising up 20% last year, especially on mobile which is now greater than desktop, but news organizations lag behind this trend.
Already in 2016, at least 400 cuts, buyouts or layoffs have been announced. Ownership trends show further signs of devaluation as three newspaper companies – E.W. Scripps, Journal Communications and Gannett – are now one. And the recently renamed Tribune Publishing Co. spent much of the spring of 2016 fending off an attempt by Gannett to purchase them as well.