Some highlights from PSFK’s most recent Future of Advertising report:
* Between 2013 and 2014, there was a 60% increase in spending on digital video advertising. However, there was a 124% increase in people who use adblocking services.
* 59% of online traffic is not from humans, but from query-focused bots.
* 56% of the industry say advertising agencies are less important now.
* 44% of the industry agree that media outlets are less important as well.
Full version of article (but actual report requires fee for download): http://www.psfk.com/2016/05/advertising-audience-numbers-stats-trends-reports.html