Share: PSFK’s Advertising By The Numbers – Audience Vs. Industry

By | May 5, 2016

Some highlights from PSFK’s most recent Future of Advertising report:

* Between 2013 and 2014, there was a 60% increase in spending on digital video advertising. However, there was a 124% increase in people who use adblocking services.

* 59% of online traffic is not from humans, but from query-focused bots.

* 56% of the industry say advertising agencies are less important now.

* 44% of the industry agree that media outlets are less important as well.

Full version of article (but actual report requires fee for download):