Why has the New York Times Company dropped from $2 billion in annual ad revenue during the early 2000s to about $600 million today? According to Jeff Desjardins at Visual Capitalist: Physical circulation of The New York Times and other newspapers is dropping rapidly. Traditional display ads aren’t particularly effective, and are part of the… Read More »
From a post by Statista’s Felix Richter, this chart shows which social networks marketers regularly advertise on. Source: https://www.statista.com/chart/4822/social-media-advertising/
Having just sat through a Facebook Live account rep’s pitch yesterday at the office, this reax piece about online video analytics hit close to home. (If you haven’t watched the video… don’t bother, but it’s featured below for reference.) From Kevin Draper’s post on Gawker earlier this week… If BuzzFeed’s watermelon video had been measured… Read More »
Damn those content producers trying to monetize their business. On the one hand, I can see the publisher justifying the move on the grounds that they are giving access to the content at no monetary cost to the user, but “charging” them for message exposure and time (and who-knows-what personal information tracking). On the other… Read More »
Some highlights from PSFK’s most recent Future of Advertising report: * Between 2013 and 2014, there was a 60% increase in spending on digital video advertising. However, there was a 124% increase in people who use adblocking services. * 59% of online traffic is not from humans, but from query-focused bots. * 56% of the… Read More »
From a post by Statista’s Dyfed Loesche, this chart shows opinions on combating bot fraud in online advertising: Source: https://www.statista.com/chart/4590/cambaing-ad-bots/ Report from the Association of National Advertisers: The Bot Baseline: Fraud in Digital Advertising Advertisers will lose $7.2 billion globally to bots in 2016 … Data was collected over 61 days from August 1 to… Read More »
Short answer: $1.80 per 1,000 views if you don’t care who will be seeing the ad. Better answer: There are several ways any online channel or service can make revenue, but advertising – placing client messaging in and around site content – is pretty standard. There are many flavors of such ads, ranging from obvious… Read More »
For many publishers, advertising is the easiest and most promising way to generate revenue online. For the readers however, online ads are mostly annoying: not only do they distract the attention away from the actual editorial content, but, as it turns out, they also take a heavy toll on mobile readers’ data consumption. According to… Read More »
According to a recent report from PageFair and Adobe, the use of ad blocking software has increased dramatically in recent years and is set to cost publishers over $20 billion in 2015. Approximately 198 million people across the globe use ad blocking software, according to the report, a 41 percent increase over the previous year.… Read More »
An advertising and media critic takes a deeper look at commercial messages’ cultural impact, using memetics to show how advertising became religion. By Matthew Stanton, Metromemetics (first posted 01/14/2001; revised 01/20/2003) What’s the difference between Mountain Dew and Mello Yellow soda pop? The two beverages taste and cost about the same, and both are available… Read More »