It’s been three months since Google launched Accelerated Mobile Pages, its fast-loading article pages initiative, and publishers are giving mixed it reviews. Pages are loading faster, but some are seeing little traffic benefit. “I would love to see more widespread adoption,” said Slate vice chairman Dan Check. That may be because AMP has been rolling out gradually. But in any case, it may lead some publishers to rethink how much energy they devote to AMP versus Facebook’s fast-loading page initiative, Instant Articles, which has more potential to help their content reach new audiences.
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