‘When-To-Post’ Dayparting Wheel Illustration

By | August 20, 2011
 

In the summer of 2011, as social media and mobile began to take a larger role in building story packages, we were looking for a way to organize the new asks into local producers’ work routines. The illustration below was drafted as a visual aid on “what to do, when to do it” throughout the daily news cycle. Click to enlarge the graphic:

Production Wheel 2011

Update: Related articles from elsewhere online:

http://spiblog.pbs.org/2014/07/start-dayparting-your-social-media-posts.html

http://mashable.com/2013/08/14/dayparting-mobile/#cEheLA3eFmqU

http://www.mobilecommercedaily.com/how-dayparting-is-helping-taco-bell-win-at-mobile


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