Tag Archives: social media

Share: First Pew Fact Sheets Of 2017

The Pew Research Center has release its first set of 2017 revisions on internet technology fact sheets. Internet Broadband Fact Sheet http://www.pewinternet.org/fact-sheet/internet-broadband/ “When Pew Research Center began systematically tracking Americans’ internet usage in early 2000, about half of all adults were already online. Today, roughly nine-in-ten American adults use the internet.” Mobile Fact Sheet http://www.pewinternet.org/fact-sheet/mobile/… Read More »

Share: Influencer Marketing: ‘We Threw Too Much Money At Them’

Digiday’s Shareen Pathak posts quotes from an annoymous “social media executive” regretting “influencer manangement” tactics. Influencers are going to start disappearing. Brands are going to start realizing the amount of followers you have doesn’t mean shit. Just because photos look good and have 200,000 followers means nothing. You can’t rely on content creators all day… Read More »

Share: AdWeek Infographic: Who’s Really Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015

Here’s a breakdown of how eMarketer predicts market share will change for different U.S. demographics for the top social nets over 2015 and 2016. [Update: The number of total social network users in 2015 below should be 179.7 million including users under the age of 18. All other total figures include this demographic.] Source: http://www.adweek.com/news/advertising-branding/new-social-stratosphere-who-using-facebook-twitter-pinterest-tumblr-and-instagram-2015-and-beyond-1622

Tools to Find Social Media Influencers

Just a crib of notes here about possible software tools used to screen, find and surface influencers by topic/niche across social media… * Followerwonk – https://followerwonk.com/ * GroupHigh – http://www.grouphigh.com/ * SocialBro – http://www.socialbro.com/ * BuzzStream – http://www.buzzstream.com/ * Citation Labs – http://citationlabs.com/ * SproutSocial – http://sproutsocial.com/ Anyone have experience and success stories / case… Read More »