Yet another Buzzfeed stunt highlights the economy of time among Gen Y influencers, and the potentially catastrophic fallout facing modern journalism as a result: It was not so long ago — oh, say, five, maybe six years — that traditional news organizations like this one could laugh at BuzzFeed’s gag along with everyone else, smugly… Read More »
From the report’s summary: “Elite Daily, the voice of Generation Y, and Millennial Branding, a Generation Y research and consulting firm, today announced the results of a new study entitled, ‘The Millennial Consumer’. Unlike prior generations, millennials rely mostly on blogs (33% selected them as their top media source) before they make a purchase. Fewer… Read More »
From an opinion piece by New York Times columnist David Brooks, something that plays into the generational marketing gap between Boomers, Gen X and Millennials. Then along came humanistic psychology, led by people like Carl Rogers, who was the most influential psychologist of the 20th century. Rogers followed the same basic line. Human nature is… Read More »
From the report’s introduction: Millennials, the cohort of Americans born between 1980 and the mid-2000s, are the largest generation in the U.S., representing one-third of the total U.S. population in 2013. With the first cohort of Millennials only in their early thirties, most members of this generation are at the beginning of their careers and… Read More »
From former Star Tribune Online chief Steve Yelvington’s blog, following the Online News Association conference workshop (see http://metromemetics.net/share-ona-teams-take-a-stab-at-attracting-young-audiences/ for context): At the ONA conference over the weekend we did a little exercise: Brainstorm a site that will appeal to younger readers (college age and early 20s). The results were predictably focused on entertainment, and afterward… Read More »
By Matthew Stanton, Metromemetics (first posted 01/14/2001; revised 01/20/2003) Although no one person will fit the following description exactly, the following character guidelines are helpful for creating a realistic “Everyman” which might be found in somewhere in America around the turn of the millennium. Marketing professionals spend thousands of hours and billions of dollars a… Read More »
From Rocking the Ages by J. Walker Smith and Ann Clurman (1998, HarperCollins Publishers; ISBN 0887309003;Amazon | B&N.com) The following table is based on the thesis that each generation’s values were determined by the events, influences and attitudes of that generation’s formative years – teen-age years to early adulthood. MATURES BOOMERS X’ERS Defining Idea Duty Individuality… Read More »