I’ve long said a downside to digital media versus “old” mass media is the loss of a commonality to user experience. “Did you see the front page of the newspaper” once meant everyone read and was talking about the same big article, but not an endless cloud of personalized filters makes such an experience impossible.… Read More »
Short answer: $1.80 per 1,000 views if you don’t care who will be seeing the ad. Better answer: There are several ways any online channel or service can make revenue, but advertising – placing client messaging in and around site content – is pretty standard. There are many flavors of such ads, ranging from obvious… Read More »
For most of the 20th century, mass media (newspapers, magazines, books; then broadcast news) was the “transmission vector” through which current public ideas spread. People shared a common basis of information, typically framed in a paradigm understood by the audience. I tend to call this idea the “shared front page” effect, as in “Did you… Read More »
Just a crib of notes here about possible software tools used to screen, find and surface influencers by topic/niche across social media… * Followerwonk – https://followerwonk.com/ * GroupHigh – http://www.grouphigh.com/ * SocialBro – http://www.socialbro.com/ * BuzzStream – http://www.buzzstream.com/ * Citation Labs – http://citationlabs.com/ * SproutSocial – http://sproutsocial.com/ Anyone have experience and success stories / case… Read More »
In the summer of 2011, as social media and mobile began to take a larger role in building story packages, we were looking for a way to organize the new asks into local producers’ work routines. The illustration below was drafted as a visual aid on “what to do, when to do it” throughout the… Read More »
Here’s a cautionary tale/”learning moment” about how *not* to handle commenting and social mediaon your site. This backlash is happening to a friend of mine, Kurt Greenbaum, the social media editor at the St. Louis Post-Dispatch’s STLtoday.com. TL;DR version: If you take anonymous comments on your Web site, leave them anonymous. Social media is disruptive;… Read More »
A quick clip shot at the 2008 Republican National Convention in St. Paul, Minnesota. Producer Jesse Zanger on camera, executive producer Matthew Stanton chopping together post (using the cheapest editing tools available at the time). Part of a package of daily videos produced as web exclusives for the CBS Local Television Stations Digital Media Group.
A quick clip shot at the 2008 Democratic National Convention in Denver featuring rehearsals before opening night. Producer Jesse Zanger on camera, executive producer Matthew Stanton chopping together post (using the cheapest editing tools available at the time). Part of a package of daily videos produced as web exclusives for the CBS Local Television Stations… Read More »
A quick clip shot at the 2008 Democratic National Convention in Denver featuring Charlotte, a girl met on a sidewalk outside the main convention center. Part of a package of daily videos produced by Matthew Stanton as web exclusives for the CBS Local Television Stations Digital Media Group.
From former Star Tribune Online chief Steve Yelvington’s blog, following the Online News Association conference workshop (see http://metromemetics.net/share-ona-teams-take-a-stab-at-attracting-young-audiences/ for context): At the ONA conference over the weekend we did a little exercise: Brainstorm a site that will appeal to younger readers (college age and early 20s). The results were predictably focused on entertainment, and afterward… Read More »