Share: Influencer Marketing: ‘We Threw Too Much Money At Them’

By | May 12, 2016
 

Digiday’s Shareen Pathak posts quotes from an annoymous “social media executive” regretting “influencer manangement” tactics.

Influencers are going to start disappearing. Brands are going to start realizing the amount of followers you have doesn’t mean shit. Just because photos look good and have 200,000 followers means nothing. You can’t rely on content creators all day long. For the influencers, their entire business is about relationships and friendships. Someone was at Vice, so uses their friend to do photography. Someone knows someone else at Instagram so gets featured on the trending page. We live and die by these platforms today.

Full version: http://digiday.com/agencies/confessions-social-media-exec-no-idea-pay-influencers/


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