Tag Archives: influencers

Share: Influencer Marketing: ‘We Threw Too Much Money At Them’

Digiday’s Shareen Pathak posts quotes from an annoymous “social media executive” regretting “influencer manangement” tactics. Influencers are going to start disappearing. Brands are going to start realizing the amount of followers you have doesn’t mean shit. Just because photos look good and have 200,000 followers means nothing. You can’t rely on content creators all day… Read More »

Tools to Find Social Media Influencers

Just a crib of notes here about possible software tools used to screen, find and surface influencers by topic/niche across social media… * Followerwonk – https://followerwonk.com/ * GroupHigh – http://www.grouphigh.com/ * SocialBro – http://www.socialbro.com/ * BuzzStream – http://www.buzzstream.com/ * Citation Labs – http://citationlabs.com/ * SproutSocial – http://sproutsocial.com/ Anyone have experience and success stories / case… Read More »