Share: U.S. Internet Users Lag Behind In Ad Blocking

By | August 12, 2015
 

According to a recent report from PageFair and Adobe, the use of ad blocking software has increased dramatically in recent years and is set to cost publishers over $20 billion in 2015. Approximately 198 million people across the globe use ad blocking software, according to the report, a 41 percent increase over the previous year. Internet users in China tolerate ads the most while those in Greece are the heaviest users of ad blocking software.

From a post by Statista’s Niall McCarthy, this chart (chart shows the share of internet users using ad blocking software in Q2 2015.

chartoftheday_3716_us_internet_users_lag_behind_in_ad_blocking_n

Source: https://www.statista.com/chart/3716/us-internet-users-lag-behind-in-ad-blocking/

Page Fair: https://pagefair.com/blog/2015/ad-blocking-report/
Download report: http://downloads.pagefair.com/reports/2015_report-the_cost_of_ad_blocking.pdf