From the video description:
Sha Hwang and Chrys Wu talk about how freely available government data empowers journalists to investigate and tell stories through visualizations and how Trulia, Fast Company’s Co.Design, O’Reilly Media and Hacks/Hackers hosted a data journalist workshop in San Francisco and New York to teach others how to retell a story based on data through compelling visualizations.
From the video description:
Jonathan Leess, President of CBS Digital Media Group, spells out the future of TV distribution amid the influx of new distribution platforms.
Hacks/Hackers co-founder Chrys Wu talks during media day for a H/H event in Argentina, 2012.
From The Social Media Bible by Lon Safko and David K. Brake
page 5…
page 6…
Social Media refers to activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational media. Conversational media are Web-based applications that make it possible to create and easily transmit content in the form of words, pictures, videos, and audios.
page 11…
Social media is a disruptive factor for many organizations.
page 43…
A trusted network is a group of like-minded people who have come together in a common place to share thoughts, ideas, and information about themselves… These social networks develop the trust that ultimately creates influence among your consumers.
page 48…
(Dr. Robin I. M. Dunbar) proposed that the cognitive limit to the number of people with whom one person can maintain stable social relationships was 150. These are relationships where individuals know whom each person is, and how each person related to every other person. The size of a typical social network is constrained to about 150 members due to possible limits in the capacity of the human communication channel.
However, through the use of social media tools and social networking, this number has grown to maybe many hundreds. And by linking your network to each of your contracts’ networks, your effective number of usable contacts can be in the millions.
pages 79-80…
The Five Ways that Content Engages People
Once you have created the content, there are only five behaviors that people will exhibit toward that content, and they may exhibit more than one of these at different times.
Your goal should be to motivate your audience to engage in behaviors one, two, and three as positively as possible.
page 103-105…
The most important rule in all marketing is the question of “WIIFM”: “What’s In It For Me?” If you don’t clearly and quickly convey the WIIFM in every marketing message, e-mail, and communications you have with your customers, then your work will be ineffective.
Within the first second of reading, your message has to convey a strong enough WIIFM message to keep your customer engaged – and has to do so in 5 seconds or less.
From the video description:
At the #SC2ndscreen session at SXSW.
From the video description:
Pat Stiegman,VP and Editor-in-Chief of ESPN.com, talks about his time at UW-Oshkosh.
Report: Adults ages 18 to 24 exchange an average of 109.5 text messages a day.
Young adults are the most avid texters by a wide margin. Cell owners between the ages of 18 and 24 exchange an average of 109.5 messages on a normal day—that works out to more than 3,200 texts per month—and the typical or median cell owner in this age group sends or receives 50 messages per day (or 1500 messages per month).
Full version: http://www.pewinternet.org/2011/09/19/americans-and-text-messaging/
In the summer of 2011, as social media and mobile began to take a larger role in building story packages, we were looking for a way to organize the new asks into local producers’ work routines. The illustration below was drafted as a visual aid on “what to do, when to do it” throughout the daily news cycle. Click to enlarge the graphic:
Update: Related articles from elsewhere online:
http://spiblog.pbs.org/2014/07/start-dayparting-your-social-media-posts.html
http://mashable.com/2013/08/14/dayparting-mobile/#cEheLA3eFmqU
http://www.mobilecommercedaily.com/how-dayparting-is-helping-taco-bell-win-at-mobile
From the video description:
Pat Stiegman of ESPN.com talks about mobile at the “Smart Phones for Smart Journalists” workshop sponsored by the Online News Association and the Freedom Forum on April 9, 2010 at the John Seigenthaler Center in Nashville, Tenn.
Paper by Jonah A. Berger of the University of Pennsylvania – Marketing Department and Katherine L. Milkman of the University of Pennsylvania – The Wharton School.
Essentially, this paper is a roadmap to the creation of Buzzfeed (though I have no idea if Peretti and Johnson have ever seen it).
From the abstract:
Why are certain pieces of online content more viral than others? This article takes a psychological approach to understanding diffusion. Using a unique dataset of all the New York Times articles published over a three month period, the authors examine the link between integral affect (i.e., the emotion evoked) and whether content is highly shared. Results suggest a strong relationship between emotion and virality, but indicate that this link is more complex than mere valence alone. Positive content is more viral (than negative content), as is content that inspires awe. But while sad content is less viral, anger or anxiety inducing articles are both more likely to make the paper’s most emailed list. These results hold controlling for how surprising, interesting, or practically useful content is (all of which are positively linked to virality), as well as external drivers of attention (e.g., how prominently articles were featured). The findings shed light on why people share online content, provide insight into how to design effective viral marketing campaigns, and underscore the importance of individual-level psychological processes in shaping collective outcomes.
Download paper here: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1528077