Tag Archives: advertising

Share: Q3 Profits Down 96% At NYT

Why has the New York Times Company dropped from $2 billion in annual ad revenue during the early 2000s to about $600 million today? According to Jeff Desjardins at Visual Capitalist: Physical circulation of The New York Times and other newspapers is dropping rapidly. Traditional display ads aren’t particularly effective, and are part of the… Read More »

Share: Advertisers Will Lose $7.2 Billion Globally To Bots In 2016

From a post by Statista’s Dyfed Loesche, this chart shows opinions on combating bot fraud in online advertising: Source: https://www.statista.com/chart/4590/cambaing-ad-bots/ Report from the Association of National Advertisers: The Bot Baseline: Fraud in Digital Advertising Advertisers will lose $7.2 billion globally to bots in 2016 … Data was collected over 61 days from August 1 to… Read More »

What Are Typical Ad Rates?

Short answer: $1.80 per 1,000 views if you don’t care who will be seeing the ad. Better answer: There are several ways any online channel or service can make revenue, but advertising – placing client messaging in and around site content – is pretty standard. There are many flavors of such ads, ranging from obvious… Read More »

Share: The True Cost of Mobile Ads

For many publishers, advertising is the easiest and most promising way to generate revenue online. For the readers however, online ads are mostly annoying: not only do they distract the attention away from the actual editorial content, but, as it turns out, they also take a heavy toll on mobile readers’ data consumption. According to… Read More »

Share: U.S. Internet Users Lag Behind In Ad Blocking

According to a recent report from PageFair and Adobe, the use of ad blocking software has increased dramatically in recent years and is set to cost publishers over $20 billion in 2015. Approximately 198 million people across the globe use ad blocking software, according to the report, a 41 percent increase over the previous year.… Read More »


An advertising and media critic takes a deeper look at commercial messages’ cultural impact, using memetics to show how advertising became religion. By Matthew Stanton, Metromemetics (first posted 01/14/2001; revised 01/20/2003) What’s the difference between Mountain Dew and Mello Yellow soda pop? The two beverages taste and cost about the same, and both are available… Read More »