By Matthew Stanton, Metromemetics LLC (first posted 11/14/2004) A three-tiered way to look at commercial mass media websites. Audience Tier One: USERS The people in this tier generally act like consumers: they want to most value and satisfaction they can get for the least amount of cost. They want to find information, save money, save… Read More »
By Jeff Nachtigal — University of California-Berkeley (Nov. 13, 2004) Five teams presented ideas on how to best attract the youth audience during the ONA’s inaugural Master of the Web Universe competition. In the final round, judges asked pointed questions about revenue sources and sex columns before picking a theoretical, longer-term approach that focused on… Read More »
By Matthew Stanton, Metromemetics LLC (first posted 09/10/2003) In the early 1990s, conventional wisdom said the World Wide Web spelled doom for print publications, especially newspapers. People said newspapers would be extinct in 20 years. That prediction is correct. While sites like Monster.com and Ebay have taken away large amounts of once secure classified ad… Read More »
By Matthew Stanton, Metromemetics (first posted 01/14/2001; revised 01/20/2003) Although no one person will fit the following description exactly, the following character guidelines are helpful for creating a realistic “Everyman” which might be found in somewhere in America around the turn of the millennium. Marketing professionals spend thousands of hours and billions of dollars a… Read More »
From the video description: Promotional digital product video shown at 2002-2003 trade conventions about Journal Interactive, the in-house Web development studio owned by the Milwaukee Journal Sentinel newspaper and Journal Communications Inc.
A Four-Part Checklist for Creating Successful Web Designs By Matthew Stanton, Metromemetics LLC (first posted 10/12/2002; revised 09/28/2003) Designers tend to label their target audiences by each mediums’ method of delivery. Newspapers and magazines have readers, radio has listeners, television has viewers – all passive activities. The World Wide Web differs in that its audience… Read More »
By Matthew Stanton, Metromemetics (first posted 10/12/2001; revised 01/05/2002) Many “old media” professionals are having a hard time transitioning to the “new media” market. In some cases, the new media threatens the old media. Consider newspapers: Classified adverting sales have been trashed by users flocking to Monster.com for job listings and eBay.com for the universe’s… Read More »
By Matthew Stanton, Metromemetics (first posted 10/12/2001; revised 10/12/2002) Consider a typical American’s “local” media options today: One or two local newspapers. A couple dozen radio stations. Several dozen cable channels. Dozens to hundreds of magazines on a newsrack. Thousands of books in a bookstore, or videos in a video store. All of these media… Read More »
An advertising and media critic takes a deeper look at commercial messages’ cultural impact, using memetics to show how advertising became religion. By Matthew Stanton, Metromemetics (first posted 01/14/2001; revised 01/20/2003) What’s the difference between Mountain Dew and Mello Yellow soda pop? The two beverages taste and cost about the same, and both are available… Read More »
Not really an “Excerpt” here; this essay is presented verbatim per the author’s terms of use. The Coming Technological Singularity: How to Survive in the Post-Human Era Vernor Vinge, Department of Mathematical Sciences San Diego State University (c) 1993 by Vernor Vinge (Verbatim copying/translation and distribution of this entire article is permitted in any medium,… Read More »