Share: Mobile Social Holds 85% Of Current Ad Dollar

The internet’s rapid removal of journalism content creators’ role as gatekeepers highlighted again here. From the article:  Online publishers have faced numerous financial challenges in recent years, including automated advertising and ad-blocking tools. But now, there is a realization that something more profound has happened: The transition from an Internet of websites to an Internet… Read More »

Share: Facebook AI Reading, Watching More Than Ever

More news on the artificial intelligence “AI backbone” helping engineers at Facebook. From the Tech Insider summary: Filtering the News Feed: There are potentially thousands of stories that could be shown to you in the News Feed at a given moment, and the company uses AI to learn from what you like and show you… Read More »

Share: Advertisers Will Lose $7.2 Billion Globally To Bots In 2016

From a post by Statista’s Dyfed Loesche, this chart shows opinions on combating bot fraud in online advertising: Source: https://www.statista.com/chart/4590/cambaing-ad-bots/ Report from the Association of National Advertisers: The Bot Baseline: Fraud in Digital Advertising Advertisers will lose $7.2 billion globally to bots in 2016 … Data was collected over 61 days from August 1 to… Read More »

What Are Typical Ad Rates?

Short answer: $1.80 per 1,000 views if you don’t care who will be seeing the ad. Better answer: There are several ways any online channel or service can make revenue, but advertising – placing client messaging in and around site content – is pretty standard. There are many flavors of such ads, ranging from obvious… Read More »

Share: ‘Citizen Journalism’ Craze Is Back

App works as an “Uber-ization” tool to turn everyone into paid journalists, much as Uber turned many into taxi drivers. User-generated content has been slowly creeping into newscasts for years, but now Fox Television Stations is aiming to accelerate the practice with an app that lets the station group assign citizen journalists to happenings about… Read More »

Share: Flash Is Dead (Yeah, I Know Already)

(Editor’s Note: A thousand years ago, I was a Flash developer. I have hundreds of .fla project files languishing in hard drives at home. You young kids take your AJAX and Responsive Design and iOS SDK and GET OFF MY DAMN LAWN. – Stanton) From a post by Statista’s Felix Richter: Google has announced yesterday… Read More »

Share: Most Spam Messages Originate in the U.S.

About 55 percent of all e-mails sent worldwide are unwanted ad or spam mails, according to security software business Kaspersky. The United States are the biggest source of spam, accounting for 15.2 percent of global spam traffic. Russia was in second place (6.2 percent) with Vietnam and China sharing third place (6.1 percent). The positive… Read More »